January 2017


#Jeunesse2MinutesChallenge 2 influencers, 34 submissions.

Client brief

As Multilevel Marketing Product, Jeunesse wants to erase the stereotype of MLM business. They want to introduce their new product in Indonesia ‘Instantly Ageless’ and want to create Lifestyle Product image, not senior people product.


Managed Instagram content for 1 month and created #Jeunesse2MinutesChallenge to create virality and incorporated couple of Live Streaming Stars on participating on this event to generate organic participants.