2015-2017

Shop My Carousell

Catch them all! #ShopmyCarousell

Client brief

As new marketplace for preloved product player in Indonesia, Carousell needs to penetrate fast. On the other hand, their marketing budget is not much.

Solution

Shop My Carousell with a call to action Shop My Carousell is a strategy that allows fans to buy their idol items and directly interact with their stars created a strong engagement and number of transaction of the brand. Incorporated a lot of segments like students, male, and female fashion influencers.