Shop My Carousell
Catch them all! #ShopmyCarousell
As new marketplace for preloved product player in Indonesia, Carousell needs to penetrate fast. On the other hand, their marketing budget is not much.
Shop My Carousell with a call to action Shop My Carousell is a strategy that allows fans to buy their idol items and directly interact with their stars created a strong engagement and number of transaction of the brand. Incorporated a lot of segments like students, male, and female fashion influencers.