Meet the virtual influencers!

Meet the virtual influencers! [caption id="attachment_1023" align="aligncenter" width="750"] Source: @thalasya_[/caption]   You may have been familiar enough with influencers these days. According to Pixlee, they are Instagram users who have an established credibility and audience; who can persuade others by virtue of their trustworthiness and authenticity. Most brands have already...

How to Avoid Influencer

How to Avoid Influencer As influencer-marketing grows and as brands pour more money in their digital campaign, more and more people are becoming influencer wannabe. However, these influencer wannabes only want the perks and popularity of being an influencer without doing the necessary work to reach the status. Some choses...

How to best execute an Idul Fitri campaign in Indonesia

How to best execute an Idul Fitri campaign in Indonesia It is almost no secret that Indonesian consumers spend more during festive and holiday season, especially during Ramadhan and Hari Raya. According to Cekindo, Religious Holiday Allowance (tunjangan hari raya, or THR) a financial bonus given to employees approaching religious...

The Growing Potential of Influencer Marketing

The Growing Potential of Influencer Marketing Some research claims a few industries benefits more from influencer marketing than other. According to REP, the 3 industries that benefits from influencer marketing are Lifestyle & Travel, Health & Fitness, and Fashion & Beauty. While according to Hawke Media, the industries that benefits...

The Rise of Podcast and What Does it Mean for Advertisers?

The Rise of Podcast and What Does it Mean for Advertisers? Visual contents sharing platform such as Facebook, Youtube and Instagram had dominated the internet for years. According to Sprout Social, Facebook, Youtube and Instagram have 2.2 billion, 1,5 billion and 880 million active users respectively. With that huge amount...